FREQUENTLY ASKED QUESTIONS

 

1. WHAT IS NEXTBRANDZ?

NextBrandz.com is a Pre-Commerce exclusive product launch & buy platform in India. This platform is exclusively focused on product launches and making them brands of tomorrow. Here manufacturers/ entrepreneurs can launch their new products and get high market visibility. Buyers can buy these product innovations exclusively on NextBrandz.

Traditionally e-commerce platform focuses on increasing product sales, whereas NextBrandz will focus on new product launches and provide them high market visibility along with sales at low cost to build them into successful brands.
 

2. WHAT IS PRE-COMMERCE?

Pre-Commerce is the phase in brand development where consumers can socially interact with product innovation during early brand development/ product launch stages and help to build next brands of tomorrow.
 

3. WHY PRE-COMMERCE IS NEEDED?

Traditionally business has been focusing on product development in silos and selling to customer through established chain of retail store or e-commerce online selling portals. There has been minimal existence of any social interaction by consumer at pre- product selling or brand development stage. This often follows a top-down approach where companies follow a liner road map from manufacturer to customer with minimal involvement from outside social world (actual consumers). Thus reducing the effectiveness of consumer, seller, and investor feedback back into product evolution/ innovations and brand development at full potential.

Indian retail and e-commerce market is flooded with offering all ranges of products from established brands or new brands with focus on just home delivery without harnessing the potential of online social interactions and product innovation. There is minimal focus on innovation aspect for product development. In country like India which is going through tremendous ear of innovation, harnessing consumer social interactions with products/ brands can be very effective propositions for manufacturers/ sellers/ entrepreneurs investors. Below scenarios can create challenging situations for not only established brands but also new brands.

  • 1.No single platform to exclusively showcase new product launches.
  • 2.High entry barriers for new product innovations.
  • 3.High product launch fees on Retail & e-commerce platform.
  • 4.High inter- product competition from existing brands.
  • 5.High risk of brand failure cost, Resource and time.

Above challenges are hindrances to promoting/ delivering product innovations and often lose their visibility and die early without harnessing the potential. Lack of exclusive feedback at single platform is not available, thus reducing the improvement opportunities for new brands. The brand growth to next level often becomes challenging.
 

4. WHO CAN LAUNCH PRODUCTS ON NEXTBRANDZ?

Any Manufacturer/ Entrepreneurs/ Start-up's/ Channel Partners/ Sellers who wants to launch product innovations. NextBrandz primary focus will always be on new launch of products/ brands.
 

5. DOES NEXTBRANDZ DO MARKETING FOR START-UP'S?

NextBrandz can only market or promote on its website or using BTL marketing approach . It uses it's promotion tools like- banners, slideshows, dedicated pages to brands for more customer visibility and brand promotions. NextBrandz will also do paid socail advertising on Facebook, Google Ad-words, Twitter. At present NextBrandz do not have any tie-ups with external marketing agencies, however we may plan to take external marketing services and offer it to our esteemed sellers.
 

6. DO YOU OFFER SHIPPING SERVICES TO SELLERS?

Yes NextBrandz has tie up with third party shipping service companies to manage end to end shipping and logistic needs.
 

7. AS A CUSTOMER, WHAT IS NEXTBRANDZ TO ME?

Being esteemed customers of NextBrandz, you are rest assured that you will get to buy the newly launched products/ brands/ trends/ innovations in any product category. You will be among the first ones to own them.